USA Bobsled/Skeleton Welcomes åKrrush to the Partnership Family

LAKE PLACID, NY (August 20, 2025) – USA Bobsled/Skeleton (USABS) is proud to welcome åKrrush as the newest member of our growing partnership family.

åKrrush is an emerging Norwegian-inspired protein company based on the philosophy of Friluftsliv—a Scandinavian way of life that emphasizes a deep, mindful connection with nature. Rooted in balance, simplicity, and well-being, Friluftsliv aligns with the values and lifestyle of our athletes who spend their careers pushing the limits while staying grounded in health.

What makes åKrrush stand out is its scientific approach to nutrition. Through a gentle enzymatic hydrolysis process, åKrrush bone broth provides efficient nutrient uptake and a complete protein profile featuring all 9 essential amino acids. Its convenient, portable packets make it an excellent choice to support recovery, hydration, and daily nutrition—ideal for athletes whether they’re training, traveling, or competing around the globe.

“Our mission at åKrrush is to enhance athletic performance through superior protein nutrition,” said Sølvi Barber, CEO of åKrrush. “With our deep roots in Norway, a country renowned for excellence in winter sports, we’re especially proud, as an American company, to partner with USA Bobsled/Skeleton. This collaboration perfectly aligns our heritage, innovation, and shared commitment to helping athletes achieve their absolute best”.

Sourced directly from family farms and developed in partnership with highly specialized Norwegian companies, åKrrush sets a new standard in clean nutrition. Their product is built on sustainable agriculture, strict Norwegian animal welfare practices, non-GMO ingredients, and cutting-edge production methods—all rooted in decades of expertise.

With rapid absorption, exceptional digestibility, and an unwavering commitment to quality protein innovation, åKrrush’s bone broth is redefining the protein landscape. USABS is excited to team up with a brand that supports high performance and holistic wellness, both on and off the track.

"We are thrilled to welcome åKrrush to the USABS family! In the world of ice and snow, having a protein-rich drink is ideal for our team. With the athletes constantly on the road, it’s invaluable to have an option that is both easy to prepare and highly nutritious. åKrrush’s unwavering commitment to producing top-tier, bioavailable nutrition will be a game-changer in fueling our athletes as they push the boundaries of speed and performance on every run," shared Michelle “Mickie” Knous, Director of Partnership & Development for USABS.

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About åKrrush

åKrrush is redefining performance nutrition with scientifically advanced protein food products made from premium Nordic ingredients. Using an innovative enzymatic hydrolysis process, åKrrush bone broth delivers high-quality, complete protein featuring all nine essential amino acids—designed to support efficient nutrient uptake, recovery, hydration, and overall wellness. Conveniently packaged for active lifestyles, åKrrush makes it simple to fuel your body the way nature intended. Learn more at www.akrrush.

About USA Bobsled/Skeleton (USABS)

USA Bobsled/Skeleton is the national governing body for the sports of bobsled and skeleton racing in the United States. Based in Lake Placid, NY, USA Bobsled/Skeleton oversees the development and training of American athletes at all levels of competition. Learn more a USABS.com.